The Rider and the Elephant

A small rider sits on the back of a huge striding elephant, one hand resting on its neck to guide it, lit in teal while message panels float nearby

System 1 and System 2 are both features of the human brain, and we need both of them. The elephant is going to go where it’s going to go. System 2 is the rider on top.

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Why Stress Makes Us Click

Illustration of a tired office worker slumped at a desk, chin on hand, as sunlight through window blinds glares across the desk and a message slides under their hand on the mouse.

When we feel stress, the logic part of our brain isn’t fully engaged. Stress, distraction, lack of sleep, and small physical irritants all wear down the attention we need when a suspicious message shows up.

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Your Body Knows Before Your Brain

A person at a desk with eyes closed and a hand pressed to their temple, lit in orange, while a large alert notification pushes in toward them

When we are tired, when we’re distracted, when we’re in pain, our brain’s attention is on relieving that pain. Cyber criminals will try to induce that stress. Your body notices before you do.

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